2020 brought so many lessons, lessons we didn't know we needed. In this episode of The Shift Show, I bring my husband, Dan Culver on to talk about Facebook Ads. We will talk about ads, content, and how they played out for us and our clients in 2020. Use these tips to help you keep your ads going in 2021.

You'll hear:

Lessons we learned and applied this year

The trends we are seeing across Facebook and Instagram ad accounts

What to be aware of when your lead costs are different than expected

Why you need to be using video in your ads, and a tip to find more video content

What you need to do to build trust with your audience

Want to know more? Join The Content Lab to discover magic hacks to create content that SELLS!

Tag me while you're listening on Instagram! @nicoleculver

If you enjoy this episode and it inspired you, I would love to hear your biggest takeaway! Take a screenshot of you listening and post it to your Instagram stories and tag me @nicoleculver

For more show notes visit nicoleculver.co

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