In episode 323, Megan chats to Anika Gandhi, founder of Anika's DIY Life, about how to use videos and reels to generate engagement on Facebook, Instagram and TikTok.

Anika specializes in woodwork and DIY, helping beginners make pro-level projects. She has a strong presence online across multiple platforms and shares her experience in reaching even more people through short-form video. Find out what types of reels perform the best, what is the ideal length and how to use video to drive traffic to your blog posts.

-Save time and repurpose your videos on Facebook, TikTok and Instagram.

-Using Facebook reels is a viable way to reach more people.

-Instagram favors reels and these types of posts get more engagement.

-Short and sweet is most effective.

-Spend more time on the first few seconds as this draws viewers in.

-This is one of the best ways to gain followers and drive traffic to your website.

-Be consistent.

Connect with Anika Gandhi

Website | Instagram