In this episode of The GSD Show, the leading fitness business podcast, I break down a sales call recording that I listened to of a gym owner terribly selling a prospect of membership… which was of course, unsuccessful. I expressed to him the importance of using the greatest salesman paintbrush, a powerful tool that any sales rep who wants to be considered one of the greats, has in his toolbox. I break down his eros, as well as how to do it correctly. Enjoy the episode!

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