In episode 325, Megan chats to Cari Garcia about why TikTok is the best platform for growing your online following right now. The video platform can more than double your social media reach within a year, which will generate more page views for your blog.

Cari is a healthcare worker turned content creator who currently makes a living through food blogging, sharing latin-inspired recipes on Fat Girl Hedonist. With currently more than 156k followers on TikTok, she explains why it is an effective and fun way to promote your blog and funnel viewers to your page. Find out more about how to start, what content to post and what filming equipment to use as well as other useful tips to grow in 2022.

-Maximise your potential, stick to your niche.

-Audio is just as important as visuals.

-Does your music choice affect the number of views you get?

-Simpler videos will help you go viral quicker on TikTok.

-Post more frequently than is normal for Instagram.

-Behind the scenes shots and food hacks work well.

-Reach a new, younger audience.

Connect with Cari Garcia

Website | Instagram