In this episode, Mark Worrall and Ian Macbeth sit down with Ben Roberts, a leading estate agent in North Wales, Chester, and the Wirral, to explore how values, leadership, and business systems have transformed his agency.

Ben shares the pivotal moment when he realised he wasn’t running a business—just doing a job. Inspired by Gina Wickman’s book "Traction" and the Entrepreneurial Operating System (EOS), Ben restructured his team and embedded core values like consistency, proactivity, expertise, and solution-finding into every aspect of the business. The result? A culture shift that led to significant growth and performance improvements.

From upfront surveys and quicker zombie listing turnarounds to calling out discount-driven competitors, this episode is packed with insights for agents who want to lead with integrity and drive results.

🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing. https://iceberg-digital.co.uk/