Today, I'm joined by Sam Browne, CEO and co-founder of Let's Do This.

A platform for mass-participation sports events, Let's Do This partners with marathons, triathlons, and cycling events to help people discover life-changing athletic experiences.

In this episode, we discuss building tech to get people together offline.

We also cover:

• The company's mission to create shared experiences

• Current problems with the experience economy

• Expanding to 18 international markets

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Website: www.letsdothis.com

Let's Do This on Instagram: https://www.instagram.com/letsdothis.com_/?hl=en

Sam's LinkedIn: https://www.linkedin.com/in/sam-browne-a86268b0/

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

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Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:03) Background and mission

(02:13) Offline connection

(02:41) Origin story

(04:30) Identifying market gap

(05:23) Discovery, technology, and payments problems

(06:45) Layering growth S-curves

(09:00) The ultimate growth channel

(11:30) The supply side

(13:45) Technology infrastructure

(16:00) COVID impact

(18:30) Post-pandemic surge

(21:00) Isolated, distracted, or connected

(23:15) Why experiences beat things

(25:30) Bringing people together

(27:00) The choice

(29:08) Expansion strategy

(30:15) Geographic rollout

(31:15) Future verticals

(32:00) Supply problems

(33:09) Lifetime partnerships

(34:18) Serving event organizers

(34:48) Where to discover your next challenge

(35:32) Conclusion