Today is Part 2 of my series Marketing Things You Should Know. If you didn’t hear Part 1 yet, go check it out so you know where we’re starting from. Each part connects, and I don’t want you missing anything important. Let’s get into it.

Show Notes:

[01:56]#4 The biggest companies sell identities, not products, or they sell in identity, not a product.

[08:07]#5 A strong brand does the marketing and selling for you before you start marketing and selling.

[18:04]#6 Your best customers are already your customers.

[22:44]Recap

Episodes Mentioned:

2840: How To Get The "Second Dollar" In Business

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