In episode 329, Megan chats with Sally Ekus, lead agent and co-owner of the Ekus group, about different routes in cookbook publishing and her new course that covers the topic in detail. As an author representative, Sally delves into different publishing routes, including self-publishing, the role of the agent, obstacles authors currently face and tips to overcome them.

The Ekus Group is a full-service culinary agency that represents a large group of diverse authors in cuisine, skin colour, topics, and techniques. An agent who is passionate about cooking, Sally helps food writers, bloggers and chef with the development of their book idea and the comprehensiveness of the proposal. Her other responsibilities include matching the book with the best editor and negotiating the contract with the publisher. She therefore has in-depth knowledge of industry trends. Tune into this episode to find out everything you need to know about book proposals, publishing routes and whether a cookbook is a profitable option for food bloggers.

- An agent can help you with the publishing process.

- What are the main differences between self-publishing and traditional publishing?

- What are your financial considerations and how much control do you want?

- Start with a book proposal, based on thorough market research.

- Be certain that you have enough content and that a book is the right format for it.

- Do you have an engaged audience who can be potential buyers?

- A book is a big, beautiful business card that helps you land other profitable deals within your business.

- And increase your credibility.

Connect with Sally Ekus

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