Episode #329 – Why Beautiful Marketing Isn't Enough (And What to Do Instead)

You know how much thought and care goes into designing a beautiful piece of jewelry—every detail matters. But when it comes to designing your marketing—especially on platforms like email or your website—focusing only on how things look can actually hold you back.

This episode is all about finding the balance between aesthetics and function in your marketing. We'll talk about why design that works is just as important as design that's beautiful—and how shifting your perspective can help you get better results without sacrificing your brand's style.

In this episode, you'll learn:

✨ Why aesthetic design isn't the same as functional design—and why it matters ✨ Where it's worth sacrificing pretty for performance (and where you shouldn't) ✨ How to approach marketing design differently than jewelry design ✨ Easy tweaks you can make today to simplify your emails and website ✨ How to make sure your marketing still looks beautiful while actually working better

Plus, in The Gold Mine, I share a story about a six-year-old's handbag and what it reveals about built-in value—and how jewelry brands have an advantage that's easy to forget. You'll learn how to leverage the fact that customers already believe jewelry is valuable, and why your real job is to show them why your brand's version of that value matters.

If you're ready to make your marketing work harder (without sacrificing beauty), this episode is for you!

Transcript: https://joyjoya.com/blogs/podcast/ultimate-design-tactic-to-make-your-jewelry-stand-out-in-every-post-email