Doug Cunnington interviews Nick Leroy, a freelance SEO consultant and newsletter author. They discuss how Nick got started in SEO amidst the 2008 job crisis, his journey through various roles and agencies, and ultimately his transition to solo consulting. Nick shares the challenges and rewards of starting his agency and explains his unique offering of a fractional SEO director role. 

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00:00 Introduction to the Episode

00:37 Meet Nick Leroy: SEO Consultant and Author

01:50 Nick's Journey into SEO

06:43 Learning and Growing in the SEO Field

10:21 Transition to Freelancing

24:59 The Fractional SEO Director Role