Today I’m joined by Tobi Pearce the CEO of SWEAT. 

 

Along with his wife Kayla Itsines, Tobi and the team at SWEAT are building the world’s largest female fitness community. 

 

In this episode, we talked about his journey from personal training to creating a digital platform. We also discussed customer acquisition and retention as it related to growing SWEAT’s user base. And Tobi shared his thoughts on fitness in a post-COVID-19 world. 

 

Let’s get into it. 

 

More from Tobi >> 

 

Tobi Pearce is the Founder and CEO of SWEAT, a global technology company in the

health and fitness industry and home to the largest online female fitness community of

more than 50 million women globally.

 

Pearce has leveraged his personal training background and his knowledge in business

and technology to reach global markets, and ultimately provide a world first health and

fitness app for women in more than 155 countries.

 

SWEAT is currently one of Apple's largest grossing apps in its Health and Fitness category.

 

More from Fitt Insider >> 

 

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. 

 

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. 

 

Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing.  

Website:  http://insider.fitt.co