In episode 330, Jessica Holmes teaches us how to use words to connect with our readers more deeply. This encourages them to consume our content eagerly, which leads to them staying longer on our food blogs.

Jessica has worked as UX copywriter and digital strategist for more than 10 years while also creating her own food blog: Sweetest Menu. When her blog took off, she turned her side-hustle into her full-time job, growing a large following of bakers across the world. With expertise in using words as efficiently and effectively as possible, she explains how this can help you increase pages views and pages per session by making it an enjoyable experience for your readers. In this episode, find out how to avoid common writing mistakes and tips to help you stand out from other food bloggers.

-Word choice can determine how long people stay on websites.

-Great writing can help bloggers connect with their readers.

-Create a writing brand style and stick to it.

-Break out of using common words, find inspiration in other people's writing.

-Bring recipes alive through a personal touch and descriptive words.

-Apply the same principles to your social media copywriting.

-Your readers' needs are an important consideration.

Connect with Jessica Holmes

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