In this episode I'm learning from Tracy of Joyful Party Co. (formerly From Me 2 You Creations) about what it's like to rebrand after being in business for almost 20 years. She shares with us everything that was involved in the process, including the financial impact it had.

Learn about the services her original business started with, how her initial run with balloons was stopped short, how eventually her balloon business was propelled forward and how many aspects are now part of Joyful Party Co.

Then we dig into the specifics of the rebrand. We'll hear about what compelled her to go through the process, how it was stalled and how eventually she knew she had to do it. She also shares an awesome AI prompt that helped her fully develop Joyful Party Co.

Tracy goes on to mention how the rebrand impacted her banking, taxes, website and domains, social media, physical assets like shirts and signs, logins with distributors, etc… and how it was all worth it in the end.

And in the UGlu Hotline, hear one listener's tip on what they wish they would have known earlier.

RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

Ep. 207 - Family business and rebranding | Delloons

@joyfulparty.co

Other sponsors & resources:

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

Gemar USA

Stay Booked

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline!

Balloon Boss Mastermind & Summit

Glow Retreat Waitlist

- - - -

On the Bright Side (Apple) On the Bright Side (Patreon)

50 Ideas for Email Marketing | Join the Bright Balloon email list

Courses

@thebrightballoon

The Bright Balloon on YouTube