If you're an artist looking to boost your sales and build lasting relationships with your customers, gifting can be one of the best ideas you can do! Direct response marketer David Baer joins me in breaking down gifting strategies for every stage of the customer journey and explaining how to leverage this powerful tool without undermining your sales.

In this episode, you'll:

• Discover how to avoid overdoing bonuses and gifts

• Learn the difference between a lead magnet and a bonus

• Explore the psychology of why gift-giving works on consumers

For full show notes, go to schulmanart.com/334

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