In this episode, I sit down with Andrea Sampson, a seasoned strategist turned storytelling coach, to explore the power of storytelling in branding, leadership, and public speaking. Andrea shares her journey from the high-pressure world of advertising to coaching TED speakers and thought leaders. We discuss the essence of compelling storytelling, how personal experiences shape narratives, and how anyone can harness their unique voice to captivate an audience. Andrea also breaks down the psychology behind storytelling, the role of emotional connection, and why differentiation is key in personal branding. Whether you're a creative professional, a speaker, or an entrepreneur, this conversation is packed with insights to help you refine your messaging and make a lasting impact.

Timestamps:

(00:00) - Introduction

(00:39) - Chris Do on storytelling & self-consciousness

(01:11) - Andrea’s career shift from advertising to TED coaching

(05:17) - What does a strategist do in advertising?

(13:11) - Inside an advertising pitch: E-Trade campaign

(19:50) - What clients look for in an ad agency

(25:11) - Andrea’s soul-searching moment at 50

(31:44) - Discovering TEDx and becoming a speaker coach

(36:12) - Coaching scientists & translating complex ideas

(44:06) - The science of storytelling & emotional engagement

(50:01) - Personal branding: Awareness, authority, and differentiation

(57:36) - How storytelling makes ideas memorable

(1:00:23) - What stories people should tell more

Check out today's guest, Andrea Sampson:

Andrea's LinkedIn: https://www.linkedin.com/in/acsampson

Andrea's Website: https://talkboutique.com/

Andrea's Instagram: https://instagram.com/thisisandreasampson

Check out The Futur:

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Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

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Behance: https://www.behance.net/chrisdo