Today I'm breaking down why context is everything when it comes to communication. I’ve talked a lot about the importance of being able to communicate whether you're talking one-on-one, speaking to a group, or writing something down. But the key part most people miss is context. You can say the right thing, but if the timing, tone, or situation is off, it won't land. I explain exactly what context means, why it's just as important as the message itself, and how mastering it changes how people receive what you say.

Show Notes: 

[02:53]#1 The exact same material presented in a different context lands very differently with the exact same person or the exact same audience. 

[10:43]#2 If your message is not landing and you are 100% sure that your message is good and useful, then the problem is not the material. 

[15:48]#3 Context equals packaging. 

[19:04]Recap

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