Chris Goede and Perry Holley explore the difference between being an influencer and a person of influence. They discuss four phases of influence: modeling, motivating, mentoring, and multiplying. Explaining that modeling involves people observing a leader's actions, reactions, and interactions, while motivating requires engaging and connecting with individuals on an emotional level. Mentoring, they suggest, involves guiding others through personal and professional growth, while multiplying empowers others to become people of influence themselves.

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