In this episode, Chris Goede and Perry Holley explore the concept of delivering "WOW" experiences to customers. They discuss the importance of being distinctive rather than just different from competitors to create unique and memorable moments for clients. The hosts also introduce the idea of identifying "un-WOWs," which are areas where the customer experience falls short and needs improvement. They encourage leaders to actively seek out these "un-WOWs " and take immediate action to address them, fostering a culture of continuous improvement within their organizations.

References:

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