In episode 344, Megan chats to Cheryl Norris, creator of Bakes by Brown Sugar, about why we should treat our blog as a business from the beginning, the importance of SEO and investing in yourself.

Engineer by day, baker by night, Cheryl has been a food blogger since 2018. Passionate about the science of baking and eager to share delicious recipes of our favorite desserts, she launched her blog not realizing how much work it takes. What started as a hobby, she quickly decided to treat it as a business and invest in herself, always learning something to improve her content for her readers. In this episode, you'll hear Cheryl's key tips on where to focus and what to do to grow your blog quickly from the start.

- Ask yourself: What is your audience looking for?

- Prioritize SEO and keywords - it's a crucial element of success.

- Once you start creating for the user, you start caring for the user.

- If it's a really popular recipe, post it anyway.

- Invest in courses, conferences and other additional learning.

- Pay attention to how you configure your website from the start.

- You don't have to do everything at once.

Connect with Cheryl Norris

Website | Instagram