As your business grows, you’ll deal with more people, and managing those relationships becomes key. A good CRM helps you organize and maintain those connections, whether they’re clients, prospects, or future partners. 

In this episode, I break down everything you need to know about CRMs — what they are, why they exist, and how to use them. I’ll explain why strong relationships can often matter more than skill or value alone, and how a proper CRM system keeps you winning in business.

Show Notes: 

[02:54]#1 CRM is any software that allows you to manage the context, the relationships, the communications that you have with other people. 

[09:41]#2 The point of a CRM is to keep your communications organized. 

[18:48]#3 The most important thing any human being can do when dealing with other humans, whether in business or not, is to be consistent and thorough in your communication. 

[25:00]Recap

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