This time, it’s Brooke and Carman behind the mic. They’ve helped shape the look, voice, and digital footprint of Empire Ag—and today, they’re walking you through the why behind it all. This episode covers where they believe ag brands should be spending their time online, how to think about content when you’re doing it all yourself, and what makes a brand worth following in 2025. You’ll hear honest thoughts on TikTok shop, LinkedIn’s quiet power, and what happens when a two-person team decides to build something real—and consistent.

If you’ve ever felt behind on content or unsure what’s worth your time online, you’re not alone. And this one’s for you.

In this episode, we cover:

• Where to show up if you’re not selling DTC
• Why websites still matter (especially when the algorithm doesn’t)
• The Empire Ag origin story (yes, Brooke’s been here since the start)
• What it looks like to build community with your clients
• Social media mistakes we’ve learned from—and what we do instead
• Why showing up as yourself is always the best strategy

Want to connect?

Find us at Empire Ag on LinkedIn, Instagram, and TikTok. DM us your questions, your wins, and what you’re building. We see it all.

Make sure to hit follow/subscribe so you never miss an episode.

Connect with Your Ag Empire:

• Follow on Instagram @youragempire
• Follow on Facebook
• Subscribe on YouTube
• Follow on LinkedIn
• Follow on TikTok
• Check out our website 

Resources & Links:

• Learn more about the Elite Mastermind and how to become a member
• Protect your livestock investment with Empire Ag’s risk management solutions
• Join The Dirt email subscription 
• Book Jonathon as your next speaker

Mentioned in this episode:

Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.

Empire Financial Services