Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

35. The Framework Pyramid: 3 Types of Frameworks Every Expert Needs


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The key to turning your expertise into a business that scales? It’s not just about having one great method. It’s about building a body of branded work—an ecosystem of frameworks that makes your value undeniable.

That’s exactly what the Framework Pyramid helps you do.

In this episode, I’m walking you through the 3 types of frameworks that elevate your authority, clarify your messaging, and make it easier to scale your offers. You’ll even hear how my client Michelle used this exact approach to book her first workshop within weeks and finally articulate what she really does.

🎯 You'll Discover:

  • The 3 levels of the Framework Pyramid—and what goes where
  • Real client examples of sticky phrases, supportive systems, and signature frameworks
  • How to identify the gold in your business (yes, you already have it!)
  • Why naming and stacking your frameworks is the key to becoming more referable

🎧 RELATED EPISODES – Find Your Frameworks Series

This is special multi-episode series designed to help you package your expertise and create your own clear, client-attracting ecosystem:

  • New to frameworks as a concept? Start Here: Episode 33: From Random Posts to Real Authority
  • Part 1 of Find Your Frameworks, Episode 34: Brand Your Methods to Stand Out and Scale (Why frameworks are essential—and how to start spotting yours)
  • Part 2 of Find Your Frameworks, Episode 35 (this episode)
  • Part 3 of Find Your Frameworks, Episode 36: Turn Your Methods Into Authority, Clients, and Revenue (How to leverage frameworks)

🧠 More Episodes You’ll Love:

  • Episode 9: Elevator Pitches That Get Clients: My Brand CHIPS™ Messaging Formula

👋 YOUR FREE CONSULTATION

If you’re sitting on brilliance you can’t quite name or organize yet—I’d love to help.

Set a free consultation with Annie to start branding your methods and building your own framework pyramid:

👉 https://www.greateststorycreative.com/consult

🎙️ FEATURED CLIENTS + MENTIONS

  • Michelle EdelinSpeak Your Excellence, Activate Your Inner Excellence, Connect Your Excellence
  • Wendy Gates CorbettThe Energy of Belonging
  • Kimberly BenoitWe've All Done It™ Leadership Framework (and Podcast)
  • Marcey RaderDesign Days + Health-Powered Productivity
  • Stan PhelpsGoldfish Growth Series
  • Chris LysyO.S.E.E. Framework for Data Visualization

#frameworks #clarity #packagingyourprocess #businessstrategy #consultingbusiness #expertpositioning #brandingtools #establishyourself

...more
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Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and ConsultantsBy Annie Franceschi | Brand + Business Strategist

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