What if everything you built for freedom is now the thing that owns you? In this punchy, no-fluff episode, Eddie Wilson exposes why hustle culture “sold you enslavement dressed up like success” and gives you the Three Freedoms Formula to break out: freedom from your role, freedom from your perspective, and freedom of your time. Eddie shares a ruthless litmus test “If you can’t sell it or step away for 30 days, your success is a cage, not a crown.” He then layers in Stoic leadership (Marcus Aurelius: rule with clarity, not noise) and a practical reframing of fulfillment beyond titles, pay, and benefits. If you’re ready to trade busyness for freedom and design a business that thrives without you, this is your playbook.

TIMESTAMPS:

• 00:00 – “What you built to create freedom now owns you”
• 00:20 – Hustle culture sold you enslavement; define real freedom
• 02:05 – Mindset reset: more clients, bigger team, more revenue = more chains
• 03:08 – “Your success is a cage, not a crown.” The 30-day/“sell it” test
• 03:48 – Freedom #1: From your role — detach identity from function
• 05:22 – Freedom #2: From your perspective — remove ego; think like an investor
• 07:00 – Freedom #3: Of your time — your calendar is the scoreboard
• 08:13 – Measure success by time you control, not money in the bank
• 09:18 – Did you build a trap or a platform? Detachment = power
• 09:42 – Stoic leadership: rule in silence; act with clarity, not noise
• 11:27 – Clarity ≠ apathy; build with the end in mind
• 12:07 – “Step down from the title if you’re not great at it”
• 13:05 – Titles, pay, benefits are traps; fulfillment = highest & best service
• 13:56 – Action: choose one freedom to fix today

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