CJ Trivisonno owns a Keller Williams brokerage and a lean investing team—and he's seen firsthand which model is more scalable. In this episode, he and David break down the real numbers behind running a brokerage vs flipping houses, where most leads fall through the cracks, and how to turn dead leads into new revenue. CJ also shares what finally moved the needle in his investing business after burning cash on the wrong marketing.

KEY TALKING POINTS:

0:00 - Intro

0:13 - An Overview Of CJ Trivisonno’s Business

1:33 - Owning A Brokerage vs Running An Investing Business

4:52 - The Investing Side Of The Business

6:02 - Why CJ Didn’t Like PPL & Using Direct Mail Now

11:25 - The KPIs In Their Business

16:07 - Hiring A Lead Manager

17:40 - Podcasts He’s Tuning Into & Lessons From Racing

22:20 - The Importance of Seizing Opportunities When They Come

25:08 - DealMachine’s Data Capabilities

28:12 - Why David Started A Podcast

30:57 - How David Stays Consistent

35:43 - What CJ Is Learning From CG

38:21 - Closing Thoughts

38:37 - Outro

LINKS:

Instagram: CJ Trivisonno

https://www.instagram.com/c.j.trivisonno/

Website: CJ Trivisonno

https://linktr.ee/cjtriv

Instagram: David Lecko

https://www.instagram.com/dlecko

Website: DealMachine

https://www.dealmachine.com/pod

Instagram: Ryan Haywood

https://www.instagram.com/heritage_home_investments

Website: Heritage Home Investments

https://www.heritagehomeinvestments.com/