In episode 354, Megan chats to Kay Ratford about the benefits of SEO tools and how to use them to build organic traffic quickly.

Kay runs the UK-based food blog Flawless Food with her partner Luke. They started over 2 years ago and, using SEO strategically, they've grown their blog to over 600k page views a month, of which 365k is organic traffic. Kay and Luke started off with doing brand work but soon discovered that it was possible to make money by posting your own recipes. The key was: Understand SEO and do keyword research. Kay unravels her SEO journey, explaining which tools she uses, which keyword statistics she pays attention to and other SEO tips to grow your traffic within a short timespan.

- If you want to make a recipe, is it being searched for?

- In which region should you try to rank for?

- Could you rank for something that you shouldn't be ranking for?

- If you add additional key words, your chances of ranking increase.

- Batch cook recipes according to keywords for a food category.

- You don't have to use all of the keywords you can find at once.

- Photography is important to increase clickthrough rates too.

Connect with Kay Ratford

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