Episode #358 - The Essential Guide to Domain Verification for Ecommerce Brands

Ever throw a party and forget to tell the bouncer who's on the list? Suddenly your best friends are stuck outside while total randos waltz right in. That's basically what happens when you skip domain verification - and your emails are the ones getting bounced.

🎧 In this episode, I'm breaking down what domain verification actually is (in human language), why it's one of the easiest ways to boost deliverability, and how to check it off your to-do list without crying into your DNS settings. Whether you're gearing up for the holidays or just tired of spam-folder surprises, you'll walk away feeling confident instead of confused.

This episode is part of my ongoing Email Marketing Foundations series, where we unpack the tech, strategy, and mindset needed to build a reliable revenue engine through email + SMS.

👉 Want to take this deeper? Join me for my Live YouTube Masterclass on Friday, November 14th at 9am PST to get hands-on with domain verification and deliverability best practices. Register here: https://www.eventbrite.com/e/1738600554059?aff=oddtdtcreator

💡 In this episode, you'll learn:

✅ What SPF, DKIM, and DMARC actually mean (and why they're so crucial) ✅ How to authenticate your domain inside Klaviyo or Mailchimp in less than 30 minutes ✅ How to warm up your sends and avoid deliverability dips ✅ Common red flags that signal your emails are getting ghosted ✅ The exact steps to check for "PASS" status and keep inboxes happy

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/domain-verification-how-to-stay-out-of-spam-improve-email-deliverability