Ever get the feeling no one’s listening? Have you ever spent months working on a project only to find no one cares? Turns out most marketers have had this experience, but not because they’re bad at their jobs, instead it's because they haven’t found their audience. In this episode, Rand Fishkin, founder of SparkToro, Inbound.org and Moz explains how to find the right audience for your product or service. 

Lost and Founder, Rand's Book 

SparkToro Get a Free Trial 

James Stanier's Book "Becoming an Effective Software Manager" 

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