I continue discussing with Alex Horsman his unique and effective approach to link building inspired by Ryan Holiday's book, 'Trust Me, I'm Lying.' Alex shares valuable strategies for building brand mentions through a structured media tier system and explains the importance of tactical execution and relationship building for successful link building campaigns. 

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00:00 Introduction and Recap of Part One

00:53 Diving into Link Building Strategies

02:19 Understanding Media Tiers and Outreach

05:00 Tactical Steps for Effective Link Building

12:39 Building Relationships with Journalists

20:51 Common Mistakes and Success Stories

26:39 Final Thoughts and Where to Find More