Learning notes from this episode:

A product is a solution to a people problem. Before even contacting a product team, take time to investigate the people and the problem.

Marketers and designers go through a very similar process to validate the user problem at the start. This is because both are very user focussed.

User research is done in two ways: quantitative and qualitative. For qualitative research be careful not to use steering questions to feed answers to the research participants. Ronan recommends reading The Mom Test to learn how to survey users.

Check out Digital Trawler here.

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