In this episode of The GSD Show, the leading fitness business podcast, Griff Long, Brand President of Upgrade Labs, discusses the concept of sales quadrants, which are based on behavior styles.

He explains that understanding someone else's behavior style allows for better communication and connection. The four behavior styles are formal, informal, dominant, and easygoing.

Griff provides insights into how to approach and communicate with each style, including dos and don'ts. He emphasizes the importance of listening and asking open-ended questions to quickly assess someone's behavior style.

Mike and Griff discuss effective communication techniques in sales, specifically when dealing with different personality types. They share strategies for overcoming objections and gaining buy-in from potential clients, particularly when it involves consulting with a spouse or partner. Griff emphasizes the importance of understanding and adapting to different communication styles, and provides tips for building rapport and making authentic connections. They also discuss the value of training and role-playing to improve sales skills.

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