It’s fun to solve problems. Especially when you’re not quite sure what to do, so you have to pay attention and learn what’s important. You must develop the capacity to learn from both your failures and success.

Mark Brinson wanted a liniment for patients and was not happy with what was on the market. So he thought he’d just mix up his own. That turned into a process of learning a lot about everything from the quality of the herbs, to the nature of the water, to distilling his own alcohol.

The final product is not just a quality liniment, but a point of view. When it comes to marketing and assisting practitioners not just about helping their patients, but also doing well financially so they can sustainably do their doctoring work.

Listen into this conversation on herbal alchemy, marketing with a sense of humor and how to have fun as a mad scientist.