Episode #363 - Why "Better Design" Isn't Boosting Your Email Revenue

Every week, I watch brilliant ecommerce founders obsess over the wrong thing: the design of their emails. They zoom in on pixel spacing, shade variations, and whether the button corners feel "too round."

But here's the truth: the more you fixate on your email design, the fewer clicks you actually earn.

🎧 In this episode, I'm breaking down why email design is where good marketing goes to die—and what to focus on instead if you care about performance. You'll learn why email isn't meant to be a "brand moment," what design is actually supposed to do (hint: guide behavior), and the "Clarity First" framework that will help you stop over-tweaking and start sending emails that convert.

If you've ever thought, "My emails are pretty… so why aren't they performing?" this episode will shift how you approach design forever.

💡 In this episode, you'll learn: ✅ Why email design isn't art direction—it's behavioral architecture ✅ What customers are really doing when they open your email (and why they're not "studying" it) ✅ The 5 jobs design must do to increase clicks (clarity, hierarchy, cognitive ease, direction, brand support) ✅ The "Clarity First" baseline layout to use for every single email ✅ What's actually optional once clarity is established (product grids, social proof, callouts, secondary CTAs) ✅ The sneaky way over-design adds friction, slows comprehension, and kills revenue ✅ Why efficient emails outperform beautiful ones—and how to build for action

Dive deeper with the accompanying blog post: https://joyjoya.com/blogs/podcast/overdesigning-emails-is-killing-your-clicks-do-this-instead