"We need to get better, better, better at core. Not newer, bigger, different."

Chief, today we cover something that is absolutely dominating everyone's thoughts in a hyper-distracted world, and that is cutting out the noise and getting back to strategic intent and focus.

Executive teams are under relentless pressure; from technological change, shifting workforce expectations, and increasing compliance, to the ever-present noise of geopolitics and market urgency, it's easy to get pulled in a hundred directions and lose sight of what actually drives value. When leadership spreads itself too thin, focus disappears, risk increases, and performance suffers.

Chief, getting back to your core business is more important now than ever. I share the framework I use with Chiefs and boards across the globe to help them identify their true strategic priorities, cut through distraction, and optimise their systems to deliver real impact. Because when leaders waste energy on the wrong things, the business pays the price: in culture, in profit, and in reputation.

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In this episode, I talk about:

✅ The 5 forces overwhelming executive teams and driving strategic distraction

✅ A practical model to define and refocus on your core business

✅ The cost of non-core work and how to reset strategic priorities for impact.

Stay epic,

Greg

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