Episode #366 - Your Emails Are Going to Promotions - Now What?

There's a whole corner of the internet selling ecommerce founders the idea that one tiny tweak will magically make Gmail favor their emails. And the truth is: chasing that promise usually makes things worse.

In this episode, I'm sharing my hot take on Gmail tabs (Primary vs Promotions): why Promotions isn't a penalty box, why "get into Primary" became such a thing, and what actually moves the needle if you want your emails to get opened, clicked, trusted, and drive revenue — even if they live in Promotions.

In this episode, you'll learn:

• What Gmail "Primary" vs "Promotions" really means (in plain English)

• Why Promotions is often a filing system, not a punishment

• The real reason "Primary inbox hacks" became a trend — and why they're usually a distraction

• Why engagement and recognition matter more than tab placement

• The 4 things to optimize for instead:

1. "I recognize you."

2. "You're worth opening."

3. "This is easy to read and act on."

4. "You feel human."

• When it does make sense to try for the main inbox (and when it backfires)

Dive deeper with the accompanying blog post: https://joyjoya.com/blogs/podcast/gmail-primary-inbox-promotions-tab-where-should-you-land Work with Joy Joya: https://joyjoya.com