This week on the Sales Hacker podcast, we talk to Brent Adamson, who co-authored the foundational sales book, The Challenger Sale, and who has recently released <a href='https://www.cebglobal.com/exbd/top-insights/challenger-customer/index.page'> The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results</a>.  Brent walks us through the key foundational elements of Challenger concepts and gives us the tools we need to get started with a new approach to sales.The GTM Podcast The GTM Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit<a href='http://gtmnow.com/'> gtmnow.com</a> for more episodes and other interesting content.

This week on the Sales Hacker podcast, we talk to Brent Adamson, who co-authored the foundational sales book, The Challenger Sale, and who has recently released The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results. Brent walks us through the key foundational elements of Challenger concepts and gives us the tools we need to get started with a new approach to sales. The GTM Podcast The GTM Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

This week on the Sales Hacker podcast, we talk to Brent Adamson, who co-authored the foundational sales book, The Challenger Sale, and who has recently released <a href="https://www.cebglobal.com/exbd/top-insights/challenger-customer/index.page" rel="noopener noreferrer"> The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results</a>. &nbsp;Brent walks us through the key foundational elements of Challenger concepts and gives us the tools we need to get started with a new approach to sales.The GTM Podcast The GTM Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit<a href="http://gtmnow.com/" rel="noopener noreferrer"> gtmnow.com</a> for more episodes and other interesting content.

37: The Fundamentals of Challenger Selling with Challenger Author, Brent Adamson

The GTM Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more. Visit <a href="http://gtmnow.com/">gtmnow.com</a> for more details and to sign up for our newsletter and other content resources.

Business

Entrepreneurship

Technology

Investing

The GTM Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more. Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.

The GTM Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more. Visit <a href="http://gtmnow.com/" rel="noopener noreferrer">gtmnow.com</a> for more details and to sign up for our newsletter and other content resources.

Share 37: The Fundamentals of Challenger Selling with Challenger Author, Brent Adamson

Sign up to save your podcasts

37: The Fundamentals of Challenger Selling with Challenger Author, Brent Adamson

37: The Fundamentals of Challenger Selling with Challenger Author, Brent Adamson

More shows like The GTM Podcast

This Week in Startups

a16z Podcast

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

The Official SaaStr Podcast: SaaS | Founders | Investors

Founders

Invest Like the Best with Patrick O'Shaughnessy

Masters of Scale

Y Combinator Startup Podcast

All-In with Chamath, Jason, Sacks & Friedberg

30 Minutes to President's Club | No-Nonsense Sales

Grit

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

The Logan Bartlett Show

Revenue Builders

Lenny's Podcast: Product | Growth | Career