In episode 371, Megan chats to Vanessa Mota about how to niche down, finding the ideal topic for your blog, and why this can increase traffic and income.

Vanessa Mota is an award-winning food photographer and nationally recognized content creator. Her love for food led her to create My Dominican Kitchen, a bilingual platform with traditional Dominican recipes and Latin-inspired meals for home cooks, as a way to preserve her family's recipes and share with the world the flavors of la comida criolla. In this episode, you'll learn about the benefits of having a specific niche for your food blog and what to focus on when deciding your niche.

- Make everything clear for yourself and your readers.

- Who is your reader and how do you help them?

- Develop a content strategy that is SEO-focused.

- Ask your audience what they're struggling with as the base for your content strategy.

- Build trust with your reader.

- What is your top content on your blog and social media?

- Learn from your competition.

- A specific niche helps you create specific products you can sell.

Connect with Vanessa Mota

Website | Instagram