Let’s get something straight right out of the gate.

Restaurants don’t fail because owners are lazy. They fail because owners are focused on the wrong things. Most restaurant people work harder than almost anyone I know. Long hours.

Thin margins. Constant stress. And yet, after all that effort, most owners still struggle to pay themselves, still live month to month, still feel like they’re one bad week away from disaster.

That’s not a work ethic problem. That’s a sales system problem.

Today’s Pep talk is about the Six Sales Pillars.

These are not trends. They’re not hacks. They’re not social media tricks.

They are fundamentals—battle-tested, boring, powerful fundamentals—that control almost every dollar that flows through your restaurant.

If you understand them and apply them, you win.

If you ignore them, nothing else matters.