6 Figure Creative

#372: Offer Crafting | How To Build a Service So Clear It Practically Sells Itself


Listen Later

Hard to explain. Not specific enough. Too wide an audience.

Freelancers kinda suck at crafting offers.

Even the good ones.

Especially the good ones.

If your best-fit clients cannot easily repeat back who you help, the results you promise, and how you deliver it…

You're probably doing this wrong.

We’ve worked with hundreds of freelancers at this point, and if WE have no idea what the heck it is you do…

How are your clients gonna know?

Congratulations, you just killed the sale with confusion.

In this week’s episode, I bring on our Clients by Design coach Stephen Hutson to break down the five pieces every great offer needs.

We show you:

  • Why your Franken-service is repelling clients
  • How to instantly raise your rates without changing your service
  • The one litmus test to see if your offer actually makes sense
  • Crafting a great offer is both an art and a science, and it’s one of the first steps to building a Client Acquisition Machine.

    Get this right, and great clients will instantly know what you do, why you’re worth the price, and how to say “hell yes.”

    Get this wrong, and you’ll keep selling the what… while they walk away confused about the why.

    For full show notes, visit https://6figurecreative.com/372

    ...more
    View all episodesView all episodes
    Download on the App Store

    6 Figure CreativeBy Brian Hood

    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    384 ratings


    More shows like 6 Figure Creative

    View all
    Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

    Social Media Marketing Podcast

    1,448 Listeners

    The Amy Porterfield Show by Amy Porterfield

    The Amy Porterfield Show

    4,574 Listeners

    The School of Greatness by Lewis Howes

    The School of Greatness

    21,305 Listeners

    Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

    Build Your Tribe | Grow Your Business with Social Media

    2,613 Listeners

    Creative Pep Talk by Andy J. Pizza

    Creative Pep Talk

    1,971 Listeners

    Recording Studio Rockstars by Lij Shaw

    Recording Studio Rockstars

    501 Listeners

    The Martell Method w/ Dan Martell by Dan Martell

    The Martell Method w/ Dan Martell

    408 Listeners

    Tom Bilyeu's Impact Theory by Impact Theory

    Tom Bilyeu's Impact Theory

    4,716 Listeners

    Abundant Ever After with Cathy Heller by Cathy Heller | QCODE

    Abundant Ever After with Cathy Heller

    7,641 Listeners

    The Futur with Chris Do by The Futur

    The Futur with Chris Do

    849 Listeners

    2Bobs—with David C. Baker and Blair Enns by David C. Baker and Blair Enns

    2Bobs—with David C. Baker and Blair Enns

    260 Listeners

    The Game with Alex Hormozi by Alex Hormozi

    The Game with Alex Hormozi

    4,370 Listeners

    Creator Science by Jay Clouse

    Creator Science

    457 Listeners

    The New Music Business with Ari Herstand by Ari's Take

    The New Music Business with Ari Herstand

    190 Listeners

    Tetragrammaton with Rick Rubin by Rick Rubin

    Tetragrammaton with Rick Rubin

    1,016 Listeners