6 Figure Creative

#372: Offer Crafting | How To Build a Service So Clear It Practically Sells Itself


Listen Later

Hard to explain. Not specific enough. Too wide an audience.

Freelancers kinda suck at crafting offers.

Even the good ones.

Especially the good ones.

If your best-fit clients cannot easily repeat back who you help, the results you promise, and how you deliver it…

You're probably doing this wrong.

We’ve worked with hundreds of freelancers at this point, and if WE have no idea what the heck it is you do…

How are your clients gonna know?

Congratulations, you just killed the sale with confusion.

In this week’s episode, I bring on our Clients by Design coach Stephen Hutson to break down the five pieces every great offer needs.

We show you:

  • Why your Franken-service is repelling clients
  • How to instantly raise your rates without changing your service
  • The one litmus test to see if your offer actually makes sense
  • Crafting a great offer is both an art and a science, and it’s one of the first steps to building a Client Acquisition Machine.

    Get this right, and great clients will instantly know what you do, why you’re worth the price, and how to say “hell yes.”

    Get this wrong, and you’ll keep selling the what… while they walk away confused about the why.

    For full show notes, visit https://6figurecreative.com/372

    ...more
    View all episodesView all episodes
    Download on the App Store

    6 Figure CreativeBy Brian Hood

    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    384 ratings


    More shows like 6 Figure Creative

    View all
    The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

    The Smart Passive Income Online Business and Blogging Podcast

    3,453 Listeners

    The GaryVee Audio Experience by Gary Vaynerchuk

    The GaryVee Audio Experience

    16,820 Listeners

    Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

    Build Your Tribe | Grow Your Business with Social Media

    2,625 Listeners

    The Amy Porterfield Show by Amy Porterfield

    The Amy Porterfield Show

    4,582 Listeners

    The StoryBrand Podcast by StoryBrand.com

    The StoryBrand Podcast

    1,934 Listeners

    The Chase Jarvis LIVE Show by Chase Jarvis

    The Chase Jarvis LIVE Show

    575 Listeners

    The Martell Method w/ Dan Martell by Dan Martell

    The Martell Method w/ Dan Martell

    569 Listeners

    A Changed Mind | Mindset That Matters by David Bayer

    A Changed Mind | Mindset That Matters

    274 Listeners

    The Game with Alex Hormozi by Alex Hormozi

    The Game with Alex Hormozi

    4,409 Listeners

    The Futur with Chris Do by The Futur

    The Futur with Chris Do

    852 Listeners

    The Think Media Podcast by Think Media

    The Think Media Podcast

    795 Listeners

    Deep Questions with Cal Newport by Cal Newport

    Deep Questions with Cal Newport

    1,310 Listeners

    Huberman Lab by Scicomm Media

    Huberman Lab

    29,176 Listeners

    BigDeal by Codie Sanchez

    BigDeal

    787 Listeners

    Good Content with Shannon McKinstrie by Shannon McKinstrie

    Good Content with Shannon McKinstrie

    127 Listeners