Topics this week include: Reminder: 2024 holiday peak fulfillment fees for Fulfillment by Amazon, Updates to listing products with compliance requirements, Experience Amazon Accelerate 2024 on demand, Analyze return trends in Product Opportunity Explorer, Inactive secondary users to be removed from Seller Central accounts

In the News:

At Amazon Accelerate 2024, several major announcements were made that focused on enhancing seller tools, AI integration, and streamlining fulfillment:

1. AI and Automation Updates:

   • Project Amelia: A new AI assistant within Seller Central designed to provide real-time insights into business performance and offer recommendations. This tool aims to simplify seller support by answering questions like "How's my business doing?

   • Business Planner: A tool to help sellers set, track, and achieve business goals, offering data-driven recommendations

   • Generative AI for Content Creation: Expanded use of AI in creating A+ Content for listings, including automatic translation into 20+ languages, as well as an AI-powered video and image generator for ads.

2. Logistics and Fulfillment

3. Advertising and Analytics

Questions answered on today's call:

• When submitting a newly invented and unique product to the Vine program, are the Vine reviewers given your listing so they can see the description of your product?

• Although this first shipment of my product was more than exciting, after a few days of repackaging, labeling, and what ended up me having to take all the boxes that were pretty heavy to UPS myself, proved a little bit more difficult than I can do physically on my own, especially when I am already planning a next large order. I did not find anything wrong with this order so I feel like it would be OK to send straight to Amazon next time. Although I am not worried about my manufacturer messing up my product right now, I am worried about how they would ship it to FBA warehouses and whether that would be done right. My question is do you take the risk and pray for the best to send the products straight to Amazon?

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