Chief Change Officer

#377 Ral West: From Charter Planes to Real Estate Empires—Systems, Grit, and Reinvention


Listen Later

Most people retire after one successful business. Ral West kept building.

In this episode, Ral shares how she co-ran a charter airline between Alaska and Hawaii for 25 years—eventually selling it to Alaska Airlines—and then launched into her next chapters: owning cruise ships, investing in real estate syndications, and helping other entrepreneurs find sustainability without burnout.

From navigating gender bias in a family business to designing automated booking systems and letting go of control through delegation, Ral’s story is a masterclass in evolving through every season of life. Whether you’re in the startup grind, planning an exit, or rethinking what “retirement” means—her story will get you dreaming smarter and bolder.

Key Highlights of Our Interview:

The 25-Year Flight Plan: From Tourism to Aviation

“I started in Alaska tourism. My husband was in real estate. Together, we launched a charter service to Hawaii—and turned it into a full airline.”

Selling to Alaska Airlines: A Strategic Exit

“We knew they were entering the Hawaii market. Instead of competing, we showed them why buying us was smarter.”

When Cruise Ships Became the Next Chapter

“We bought five small cruise ships out of bankruptcy, redesigned the Alaskan travel experience—and then pivoted again after COVID shut everything down.”

Why Real Estate Was the Right Post-COVID Play

“We own part of over 6,000 apartment units in five states. Why? Because homeownership is becoming harder, and rental demand is rising.”

From Exhaustion to Empowerment: Lessons from the Middle Years

“Between 35 and 55, I was stretched thin—business, babies, burnout. I had to build systems and teams to stay afloat.”

The Real ROI of Delegation

“Delegation isn’t about giving things away—it’s about building trust and giving others space to shine.”

Turning Intuition into Systems

“I realized I made ad-spend decisions based on 3-day sales trends. Once I named it, I turned it into a repeatable formula my team could follow.”

Reservation System Reinvention

“We invested two years into building an online booking system that ran 24/7—freeing us from the phones and doubling our revenue.”

Not Your Typical Retirement Plan

“I could’ve retired 16 years ago. I didn’t. I love working. My retirement plan is doing what I want, when I want, with the systems to support it.”

Advice for Entrepreneurs at Any Age

“Be bold. Stay curious. Watch the world. And don’t let age—or fear—be the thing that keeps you small.”

______________________

Connect with us:
Host: Vince Chan | Guest: Ral West

 

--Chief Change Officer--
Change Ambitiously. Outgrow Yourself.

Open a World of Expansive Human Intelligence
for Transformation Gurus, Black Sheep,
Unsung Visionaries & Bold Hearts.

EdTech Leadership Awards 2025 Finalist.
18 Million+ All-Time Downloads.
80+ Countries Reached Daily.
Global Top 1.5% Podcast.
Top 10 US Business.
Top 1 US Careers.

>>>170,000+ are outgrowing. Act Today.<<<

...more
View all episodesView all episodes
Download on the App Store

Chief Change OfficerBy Vince Chan

  • 4.5
  • 4.5
  • 4.5
  • 4.5
  • 4.5

4.5

41 ratings


More shows like Chief Change Officer

View all
The Ramsey Show by Ramsey Network

The Ramsey Show

38,649 Listeners

HBR IdeaCast by Harvard Business Review

HBR IdeaCast

183 Listeners

The $100 MBA Show by Omar Zenhom

The $100 MBA Show

1,115 Listeners

Find Your Dream Job: Insider Tips for Finding Work, Advancing your Career, and Loving Your Job by Mac Prichard

Find Your Dream Job: Insider Tips for Finding Work, Advancing your Career, and Loving Your Job

611 Listeners

How to Be Awesome at Your Job by How to be Awesome at Your Job

How to Be Awesome at Your Job

1,038 Listeners

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing) by Hala Taha | Entrepreneurship, Sales, Marketing | YAP Media Network

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

1,290 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,242 Listeners

A Bit of Optimism by Simon Sinek

A Bit of Optimism

2,172 Listeners

3 Takeaways by Lynn Thoman

3 Takeaways

255 Listeners

Huberman Lab by Scicomm Media

Huberman Lab

28,252 Listeners

Passion Struck with John R. Miles by John R. Miles

Passion Struck with John R. Miles

1,292 Listeners

Money Rehab with Nicole Lapin by Money News Network

Money Rehab with Nicole Lapin

1,731 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,846 Listeners

HBR On Strategy by Harvard Business Review

HBR On Strategy

84 Listeners

The Jefferson Fisher Podcast by Civility Media

The Jefferson Fisher Podcast

7,732 Listeners