October 24, 2022

#38: 6sense CMO Latane Conant on growing 100% YoY for the last four years, winning through operational excellence, account-based marketing, and more.

50 minutes

Dave is joined by Latane Contant. She's CMO at 6Sense and author of the book "No Forms. No Spam. No Cold Calls." They discuss:

- The underrated ability to drive revenue through operational excellence

- Why 6sense runs a 100% account-based revenue motion

- The daily dashboard she uses and the whole company has visibility into to see how marketing is "doing"

- The power of focusing only on the most winnable accounts

- What she credits 6sense's revenue growth of 100% YoY each of the last 4 years to

- Why you can’t run last minute plays in quarter to close a revenue gap

- Why she doesn't care if pipeline is sales source or marketing sourced

- An update to her book "No Forms. No Spam. No Cold Calls."

Thanks to Demandwell, our presenting sponsor for the Exit Five podcast.

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***

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***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
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By Dave Gerhardt

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