In episode 380, Megan chats to Shani Whisonant about how she turned her blog into a lucrative baking academy and bootcamp.

Shani is the creator behind Begin with Butter, a baking education platform. It started as a baking blog in 2021, and she's now grown it to include the Begin with Butter Home Baking Academy. She uses this platform to host live and pre-recorded baking classes to help home bakers and cottage bakers reach their baking potential. Shani enjoys demystifying baking for people by teaching them tips and techniques that help them become more consistent and confident in the kitchen. In this episode, find out how you can make more of an impact by teaching people the skills you've learned while growing your blog, specifically from a place of love and with an authentic desire to help others. You'll also learn about the logistics of organizing baking or cooking classes online.

- Approach a business idea from a place of love and service.

- Balance writing about what you love with the things that'll make you rank higher.

- Bring your authentic self, then your audience will find you.

- Approach your business from a space of gratitude.

- Have a team to support you as you expand your blog into a business.

- Why is it crucial to believe that you're on the right path?

- How do you set up an online academy and what platforms work well for teaching?

- You can effectively and organically market your classes through social media.

Connect with Shani Whisonant

Website | Instagram