In this episode of The GSD Show, the leading fitness business podcast, we break down one of the biggest challenges gym owners face—retention. He explains why most fitness studios struggle to keep members long-term and how shifting from a tactical to a strategic mindset can make all the difference.

Listeners will discover: ✅ The most common mistake fitness business owners make when trying to improve retention ✅ The Job to Be Done framework that top-performing studios use to retain 97-99% of their members ✅ Key metrics and leading indicators that predict cancellations—so gym owners can take action before it’s too late ✅ Real-world success stories of studios that reduced attrition from 20% to just 3%, adding hundreds of thousands in long-term revenue

With competition rising and fewer people holding boutique gym memberships, improving retention is more important than ever. Mike shares actionable insights that can transform a gym’s ability to keep members engaged, committed, and seeing results.

💡 Want help improving gym retention? Visit loudrumor.com/discover to schedule a call.

To learn more go to LoudRumor.com

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