The Open Bedroom Podcast

#39: 2021 Holiday Shopping Changes

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  1. AMZ Deals have already started.
  2. Goodby Layaway, Hello Affirm financing! WMT is doing away with Layaway. Be prepared to find a place to hide those Holiday gifts.
  3. Shop early
  4. Think experiences, and out of the box.

    5. As a brand, assuming you have inventory, this is your time to shine!

    Also, get scrappy! Think out of the box:

    1. Facebook and IG DM Selling (think like a boutique)
    2. Social Media Advertising
    3. Spruce up your website - add add an email capture form, create a holiday freebie (5 ways to stay sane with family in town, or 3 Thanksgiving Day breakfast staples) to capture higher than normal traffic.
    4. Add subscription options
    5. Add giftable options (gift pack, gift wrapping)
    6. Think about your shopper experience long-term and build a strategy around it (this is called a funnel)
    7. Show up with a deal - just like everyone else!
    8. But stay profitable


      9. Get help with your Marketing!

      http://growthspurtsalesandmarketing.com/

      ...more
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      The Open Bedroom PodcastBy Jennifer Kaylo
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