How do you get your customers to engage? We bet you know the answer by now: invite them into a story where they are hero while you play the guide! But where does this process begin? For a lot of customers, the first point of contact with your brand is your customer service team. So as a business owner, how do you equip this important front-line team to be the guide? It's only when you think of yourself as their guide and exercise empathy that your customers will feel helped and heard.

In today's episode, J.J. and April share how to embrace the role of the ultimate guide when it comes to customer service. They are also joined by StoryBrand's very own Director of Customer Experience Kelley Kirker. Kelley shares how positioning yourself as the guide in customer service not only makes the customer the hero, but also can transform your customers into raving fans.

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