Autonocast

#39: Peter Schwarzenbauer, Board Member of BMW Group


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One of the dynamics that makes the world of new mobility technology so fascinating is the contrast between the giant, decades-old automakers and the much smaller high-tech startups that seek to partner or compete with them. Perhaps the most important question this dynamic raises is: how can the giant industrial firms respond to new technological threats and develop new businesses while maintaining their profit machines? Peter Schwarzenbauer, board member of BMW Group, joins us this week to answer this and other questions from the strategic perspective of a major automaker.
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