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Too many brands skip straight to "content" and wonder why nobody bites. In this episode, Donald Miller unveils the StoryBrand Messaging Campaign, a simple system that turns words into revenue. You'll learn the 3 key campaign phases, how to craft "survival" sound bites that stop the right people in their tracks, and the exact formula to confidently ask for the sale.

Don breaks down the "House" metaphor, then walks through a real case study he did for YNAB (You Need A Budget), a budgeting app that simplifies spending decisions, including the 5 curiosity sound bites that move people from "worried about money" to "good with money." You'll leave knowing what to say, where to say it, and how to scale it across your site, emails, lead magnets, and sales calls. Tune in to build a messaging campaign your customers can't ignore and your team can finally execute.

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Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

Get good with money at YNAB.com.