The Foundr Podcast with Nathan Chan

393: How to Start a Digital Agency with Dee Deng of Right Hook


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Dee Deng believes that there's no better time to start a digital agency than now. After a failed startup sent him on a journey of discovery, Dee met his future cofounder in a Neil Patel Facebook group. Together they launched Red Hook, a digital marketing agency that partners with ecommerce brands. Red Hook went from zero to $250,000 in profit in their first year of business, and now it has over 115 employees across the globe. 

 

Listen to Nathan and Dee discuss: 

  • How Dee was able to get 10 clients in his first 6 weeks of business
  • Why charging changes everything 
  • How he got his first speaking gig by posting on an industry Facebook group 
  • Why it's good to tell a client "bad news" 
  • How Right Hook uses "growth clubs" for employee development 
  • How to create "intrinsic motivators" within an organization
  • And much more digital agency advice
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