"You shouldn't work in your business—only on it."

It's a phrase we've all heard. Maybe even lived by. But in this episode of the GSD Show, Loud Rumor CEO Mike Arce challenges that long-standing business mantra and unpacks a powerful asterisk we've all been missing.

After a candid fireside chat with high-performing entrepreneurs (including one with a $500M valuation), Mike shares why sometimes getting in the weeds is not only necessary—it's the smartest move a leader can make. From shadowing employees to stepping into unfilled roles, this episode explores how strategic immersion inside your business can actually unlock the breakthroughs you need to work on it more effectively.

You'll walk away with a sharper lens on:

• When it's wise to jump into the day-to-day

• How to avoid getting stuck in the "operator trap"

• Why AI, automations, and VAs can only go so far

• How to treat "in the business" work like a house flip—not a permanent home

If you've ever felt torn between delegating and diving in, this episode is for you.

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