In episode 398, Megan chats to Lee McGuire about how she grew her Instagram account to over a 100k followers in one year using mostly reels.

Lee is the creator, photographer, recipe developer and writer of the gluten free food blog, Lane & Grey Fare. There, you will find gluten free and allergy-friendly food that is as decadent, savory and as rich as other food, while still being simple enough to make in your own home. As a mother of two children with celiac disease and multiple food in a way that's entertaining and helpful. One of the ways she does this is by making beautiful and tantalizing reels on Instagram. In this episode, you'll find out how she grew her account from 19k followers to 144k in one year. She also shares how her strategy has impacted traffic going to her blog.

- Should I post every single day? (including weekends)

- Spend time to engage with people who engage with your content.

- Engage with our followers' accounts.

- Is there a correlation between the amount of IG followers and my website traffic?

- Shorter videos perform better (a few seconds).

- Is it worth posting longer videos?

- Post at your key times (preferably twice a day).

- Advice on using hashtags for reels.

- Does quality matter?

Connect with Lee McGuire

Website | Instagram